Institute for Integrative Nutrition

Leading an international community in applied coaching + marketing/business development

The Institute for Integrative Nutrition is internationally renowned as the “World’s Largest Nutrition School”. Boasting a rich portfolio of digital education programs that span both general and niche health topics, they recently joined forces with powerhouse brand Deepak Chopra Global. With offices on 5th Ave. in New York City, Integrative Nutrition blends cutting-edge Western scientific research, Eastern medicine, and spiritual mindfulness with a keen eye on emerging trends for a slick, high-tech learning experience.

✔ Project Management

✔ Product/Content Development

✔ Third-Party Integration Management

✔ Community/Team Management

✔ Webinar Writer and Host

✔ Marketing/UX Strategy Consultation

KEY RESULTS

  • Drove $150M+ in annual revenue through UX wire framing, strategic marketing input, and product improvements

  • Identified functional problems, feature gaps, and led cross-functional team ideation in generating solutions and curriculum for post-graduate and flagship digital education products

  • Impacted over 50k international students with applied coaching and business development leadership and mentoring

SILVERFOX STUDIOS

Silverfox Studios is a videography, photography, and event production house that has been featured on both The Knot and WeddingWire. They capture unforgettable moments with unparalleled artistry and Vogue Magazine-level finesse.

✔ Marketing/UX Director

✔ Project Management

✔ Event Design

✔ Web Design/SEO

✔ Content Development

KEY RESULTS

  • Boosted website traffic by 300X via social media, event showcases, PPC ads, and remarketing campaigns

  • Increased qualified leads 45% via targeted incentives, optimized SEO, price restructuring, and product repackaging

  • Established OKR’s, KPI’s, and Omnichannel marketing strategy leading to a 25% increase in sales conversions

  • Restructuring of service prices, boosting revenue 10X

INDIVIDUAL BUSINESS OWNERS

AUTHORS, SPEAKERS, COACHES, FINANCIAL SERVICES, PSYCHOLOGISTS, LAWYERS, eCOMMERCE - CONFIDENTIAL CLIENTS

Individual business owners need a narrative that deeply moves the emotions of their target audience. They also need a diverse blend of PR support, clear communication of their unique value, automated mechanisms in place, and high-delight incentives for clients to keep coming back.

Over the past 15 years, I have supported many savvy business owners in moving their audiences to action, online reputation clean up, scoring optimal placement, and positioning them to showcase their credibility.

Through a powerful blend of personal research and development, education via The Wharton School at The University of Pennsylvania, and on-the-job segmentation, I’ve learned what works and what doesn’t for businesses of all sizes.

My budgeting approach is “organic reach first”, meaning we want to get the most out of your marketing dollars utilizing Lean SixSigma principles.

Hudson Valley Health Coaching

✔ Marketing Strategy Leadership

✔ Internal + External Marketing Team Leadership

✔ Project Management

✔ Online PR Support

✔ Budgeting + Forecasting

✔ VoC Program Management

KEY RESULTS

• Scaled a Manhattan-based financial services firm to support 3x their original clientele via implementation of MarTech and CRM funnels. Overhaul of their online reputation, resulting in a 5 star Google rating, up from a 2 star Google rating.

• Competitive digital and service product research, resulting in scalable improvements that increased market share by 30%+

• Developed podcast, webinar, and blog assets that drove highly-qualified leads up by 65% and proved significant clientele retention (as evidenced by customer polling)

• Overhauled promotional strategy and branding for a startup eCommerce brand, improving their public image and credibility

• Improved pricing strategy for multiple brands, resulting in an uptick in sales by 30 - 50%