SMART MARKETING NY
Our Approach
*Numbers are based on Smart Marketing NY’s result averages across multiple industries
“Smart Marketing NY has transformed my business with mindfulness, intention, and gorgeous skill! My brand is now unified and cohesive. Roxi is my go-to business guru.
- John Vance”
Each business is its own unique ecosystem…
Since there's no one-size-fits all marketing plan for businesses, listening carefully to what your unique needs and goals are is an essential part of the process. From there, using data and current market trends and benchmarks, a customized and flexible plan is crafted that highlights the strongest benefits and features of your company. Through cutting edge tech integrations, big-picture strategy, and eye-catching content, your business will evolve into a well-oiled machine.
Smart Marketing’s consultation has been trusted through the years by leading event companies, acclaimed international schools, and savvy entrepreneurs alike.
Whether small business marketing is what you’re looking for, or you’re part of a corporation looking for a new CMO, I’ve got you covered.
ABOUT THE FOUNDER
“It’s rare that you come across a standout talent like Raquel...
I remain in awe of Raquel’s ability to command a room and get people on board with ideas—even people who were initially on completely different pages. It really speaks to her personable nature, strong project management skills, and innate creativity.
As a team member or a leader, Raquel earns my highest recommendation.
- Liz Palmieri-Coonley, IO Psychologist (Harvard)”
Business Strategy with Heart
Hello, I’m Raquel!
Heart is the core of everything I do: whether it’s coaching new business owners (I’ve directly and indirectly developed over 10k of them!*), leading with empathy and kindness in a corporate setting, or developing a challenging-to-conceptualize product.
With over 15 years of experience in leading marketing strategy, Agile project management, product development, web design, and content marketing, my approach is methodical, collaborative, and dialed in to the needs of my clients.
Research is my starting point, and data drives my insights and decisions. No flashy fluff, just the good stuff that keeps your clientele delighted and coming back.
*Via curriculum development, international webinars, and one-one-one coaching via the NCCRS post-graduate program, The IIN Advanced Business Course
““It is extremely difficult to find the proper balance of compassion, insight, accountability and professionalism that I have observed in Raquel.
If you need guidance around your business, Raquel will have the ability and know how to help you reach your goals.
I highly recommend her!
- Darren Burke”
WANT TO TRANSFORM YOUR TEAM INTO EFFECTIVE LEADERS?
Set your team up for success...
In Business Seminars, we cover:
• Developing creative vision
• Non-Violent Communication for success
• Deepening listening skills
• Mastering client alignment
Company seminars have been proven to:
• Boost morale
• Increase productivity
• Build stronger leadership and compliance
“I would recommend Raquel and her team to anyone who is aiming for an understanding, driven, and unique perspective on marketing.
- Lucas Lipari”
What sets Smart Marketing NY apart from other freelance marketing services:
Many folks look for marketing freelancers on sites like Upwork or Fiverr, only to be very disappointed with the quality of the online/remote marketing help they receive. Some marketers use AI marketing software to produce a shoddy, grammatically incorrect project that leaves the small business owner or company feeling taken advantage of.
“Lowest cost marketing” (or $5 marketing) is a great option for simple one-step deliverable projects like logo design, a local advertisement which has limited “eyes” on it, or a one-image content revision on a website, like a website promotional banner.
Smart Marketing prides itself on being one of the most meticulous and affordable marketing services in the Hudson Valley. With over 15 years of experience in the real world among top-tier corporate marketing contractors and project managers, the systems and processes used are up to American marketing industry standards, strategically sound, and offer a handsome return on marketing investment**.
First, the marketing plan is laid out with full input from stakeholders, followed by collaborative budget planning, timeline creation, and marketing project execution complete with a retrospective analysis.
For an additional investment, marketing services are also expandable, in that as a Chief Marketing Officer, Product Developer, and Board-Certified Coach, business strategy consultation, public speaking development, and even management of other professionals can be added on to your package, including management of:
freelance IT support
freelance website developers
freelance graphic design support
freelance content writers/developers
freelance social media managers
freelance audio/video support
This type of management ensures that you can focus on running your business while your small business marketing initiatives stay on track, on budget, and in alignment with your original vision and financial goals.
*
ChamberOfCommerce.org statistic
** Results vary based on industry, the economy, and other factors